UX case study of a new feature added to the GtBank Mobile Application

UX case study of a new feature added to the GtBank Mobile Application

Team 1 product design Project Duration: 1 week

BRIEF INTRODUCTION

We were given a task to choose any Nigerian bank and add a new feature based on feedback received from users. The team decided to carry out a little research and concluded that GTbank users tend to have a lot of issues with their mobile applications.

PROJECT TEAM MEMBERS

The team consists of 10 great product designers as seen below;

UI Team

  • Joshua Odukaiye (Team lead)
  • Linda Okechukwu (Assistant Team lead)
  • Olaleye Abiodun
  • Toluwalase Aduloju
  • Olayinka Salako

UX Team

  • Ijeoma happiness
  • Abel Kayode
  • Achuka Gracious
  • Wilfred Atser
  • Ezulike Praise

Tools used

  • Figma
  • Google form
  • Figjam

ABOUT GTBANK

GTbank also known as GTcoplc is a multinational financial service group, that offers retail and investment banking. It was founded on the 17th of January 1990 and commenced operation in February 1991. The bank has two major mobile applications; GTworld and GT mobile app. The team decided to work on the GT mobile app based on the research and feedback gotten from users.

TEAM GOAL.

The goal of the team is to create a friendly and nice interface that allows users to enjoy seamless and smooth transactions on their mobile phones with a satisfying experience. In other to achieve the goal of this project the process below was carried out;

DESIGN PROCESS

In the quest to make the user experience great, the team followed a good design process that clearly defines users' needs and pain points, thereby providing solutions with the users in mind.

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EMPATHIZE

we tried as much to Interact with GTbank users by conducting Interviews/surveys. The main aim is to know and understand their needs and objections.

USER RESEARCH

Below is a summary of the responses received through the survey sent out by the team.

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USER PERSONAS

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DEFINE

We Research Users currently using a Nigerian Bank App (GT Bank) to Know their experience and help redesign the app for a better experience. And the following are the major goals:

  • To improve the design and user experience.
  • To increase accessibility.
  • To discover an easier way to reach goals.

IDEATE

After the problem discovery and validation using the above research methods, we start creating solutions for the problem. After our interview with the user, we came up with a compilation of problems we will be solving in the design.

  • create a simpler form for transactions.
  • create a seamless onboarding process where users can view their transaction history in a descending format.
  • Create an error notifier and interactive pop-up for failure on the app while making a transfer.
  • Create a self-service option design, where mobile numbers can be updated.

DESIGN PROTOTYPE

INFORMATION ARCHITECTURE

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USER FLOW

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LOFI SCREEN

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HiFi SCREENS

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First onboarding screen

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New feature screen

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Other screens added

STYLE GUIDE

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CONCLUSION

Satisfying the users was our utmost priority, so we were able to create a feature that allows users to easily update their mobile phone numbers successfully on the app without having to go to the bank, also with the option of choosing to receive an alert or not. Users also have the option to search while making a transfer to other banks without having to scroll through the app.

                            **Thanks for your time** ♥️

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